Happy Day!

A good excerpt from Sarah Petty:

The first thing many small business owners do in slow times is to discount their products and services. S A L E. It’s the four-letter word killing small businesses in America. What happens when you panic and discount your products? First, you are devaluing your brand. You sacrifice long-term profits for short-term sales. You also attract price-sensitive buyers and you teach your very best clients to wait for the sale.

Why not create more things for your current clients to purchase that will thrill them! As a small business owner, your database is your biggest asset so get to know your best clients and create products for them, give them more attention and treat them differently.

My challenge to you is to stop using the four-letter word, S A L E and give your best clients more L O V E.

Sarah Petty is:
A highly-acclaimed speaker, author, business owner and coach, Sarah has inspired thousands of small business owners to use beautiful marketing to take their business to the next level at The Joy of Marketing (www.thejoyofmarketing.com). Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah has mastered the science of marketing and the art of making it simple, actionable, and, yes, fun! You can learn more from Sarah and get free marketing tips especially for small business owners at www.thejoyofmarketing.com.